Understanding Guddog Part 4 - Choosing Plant-Based
As I've explored in earlier posts, I wasn’t sure what form my product was going to take. What I kept coming back to was a set of ingredients that I really wanted to include in the product. After months of trialling biscuit recipes and going back and forth about how to best include these ingredients, I realised that I had the product right from the beginning, it just wasn’t in a format that I recognised given what else is on the market. I was so stuck on creating a treat and using a protein source (meal worms were used), that it took me a while to realise that neither of those things were important for Guddog.